BioBlend

BioBlend is a fictitious company that sells dog shampoos, conditioners, and sprays that are customized to the customer’s needs.

The products are created based on information given about each pet (age, gender, and fur type (thickness, length, and texture)), what fragrance is selected, and what goals for the products are selected by their owners. Pet shampoo, conditioner, and waterless shampoo are sold by the company.

BioBlend will target pet owners with a higher budget for pet grooming products who do not mind spending more for products of better quality that are more catered towards the specific needs of their pet.

Date:
Spring 2021

Components
Branding, Identity, Advertising, User Interface, Packaging, Motion

The Problem:

Today’s market for pet shampoo and conditioner can be very overwhelming to the average pet owner because of the vast array of products available. BioBlend is a suite of products for those who specifically want to select a pet shampoo and conditioner catered to their dog’s specific needs.

The Goal:

Create a branding package that is cohesive, grabs the attention of potential customers in the market for pet shampoo, conditioner, and body spray, and effectively markets itself towards pet owners in search of a more customized shampoo and conditioner set that is better suited for their pet.

Identity Design– Logo Design
Stationery Suite– Double-Sided Letterhead and Business Card and Envelope
Packaging– Bottle Labels and Shipping Box Designs
Ad Campaign– Print and Motion Banner Ads and a 1.5-Minute Animated Advertisement
Website Design– Multiple Page Desktop and Mobile Website Design

Identity Design

The identity of the company centers around how natural the products are, with light greens meant to mimic foliage and a kraft paper texture being used throughout the designs. With its soft and warm color palette that uses earthy tones, BioBlend’s logo communicates that it prioritizes creating products that are natural and gentle for pets. The selection of the slab-serif font exemplifies the warmth and friendliness of the company, and the replacement of the i’s tittle with the paw print represents the company’s lifelong commitment to creating products for pets.

Designs Created: A Stationery Suite, Packaging Design for the Bottles and Shipping Box, Interactive Website Design, Ad Campaign, and Animated Advertisements (a video and banner ad).

Typeface

Color Palette

#8d6f55

#848f44

#7a8342

#717941

#686e40

#5f653f

#000000

Stationery Suite

Double-Sided Letterhead and Business Card and Envelope

Final Designs

Packaging

Label Designs for Bioblend’s Shampoo, Conditioner, and Waterless Shampoo, and Its Shipping Box

Bottle Labels

Design Iterations

Final Label Designs

Shipping Box Design

Shipping Box Dieline

Ad Campaign

Print and motion banner ads centered around Bioblend’s products catering to any dog. 1.5-minute animated advertisement emphasizing how natural Bioblend’s products are.